Fast Fashion Developments

To turn fast fashion around in volume, ecomm giants such as ASOS, Zalando, etc are now demanding their fashion suppliers deliver all order data, forms and even box end labels in highly specific, unique formats. This adds a whole new layer of complexity for any SME fashion brand trading with these companies. And there’s really no way around it.

Because we see this trend continuing we’re introducing a special section within i.LEVEL that will automatically create the documents and digital feeds many of the ecomm giants such as ASOS, Zalando etc request.

Specifically, you can input data into i.LEVEL knowing that it will be in the format that these online retailers demand, saving you literally hundreds of man hours over the course of a year.

It’s borne out of i.LEVEL Software’s ongoing innovation programme whereby we talk to clients and visit trade shows nationwide to discern the latest trends occurring within fashion.

We’re not talking so much about styles, colours or fabrics – we leave that for the catwalks – but rather what are the new business trends in wholesale, supply management, logistics and fashion generally?

That’s why fast fashion is very much on our radar. What we mean by ‘fast fashion’ is the trend, pioneered by Zara, where clothes are produced quickly and cost-efficiently to respond to fast-changing consumer tastes in real time.

Fast fashion typically used foreign manufacturers to keep prices to a minimum. But that’s starting to change. We’re now seeing more brands look at CMT with production in or near to the UK to cut delivery times and minimise the risk on forward stock.

Talking to various clients it is clear that fast fashion is becoming ever more important, and that’s a key reason why we’ve introduced a special section within i.LEVEL to automatically create the documents and digital feeds many of the fast fashion ecomm giants now demand.

If you’re interested in knowing more about our answer to fast fashion stock control, and our special section within i.LEVEL to accommodate this, we’d be delighted to talk to you. You can contact us on 01234 761 757, email or DM us using our Twitter handle @ilevelSoftware. We look forward to hearing from you soon.

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