London Edge was rocking. No other word for it. Amidst a backdrop of very mixed news across the fashion sector, it was good to see a genre where optimism is tangible, creativity is dynamic and brands remain strong and focused. Better still, our clients such as Voodoo Vixen were doing well with busy stands and conversations aplenty.
3,000 buyers and visitors were due to attend over the three days, not bad for a niche trade show taking place in mid-winter. Indeed, the weather outside could be described as foul whilst the walk from Angel to the Business Design Centre was drearier than a politician’s hairdo.
Although the number of exhibitors and stands has plateaued over the last few years, the event itself has upped its game. A few things of note:
- The fashion parades were tightly choreographed as well as being a visual and sonic delight. Simply excellent.
- The Influencers’ session where dozens of goth, punk and retro fashionistas all could network together was a marvellous piece of PR and community-building. We did notice that the Prosecco didn’t last long.
- The London Edge bar, artist in residence and candy store was a neat touch that engaged visitors and exhibitors alike. A good place to sit down and network.
- Some stands were busy, others more quiet. One Direction, Popsoda, Collectif and a few of the larger stands saw considerable footfall. The less well-known, smaller brands had to work harder but we barely had a conversation without people standing behind us waiting their turn.
- The fashion styles and creativity remain strong. Goth, punk and vintage have a loyal following, both from a brand and customer perspective, and the styles continue to be innovative and appealing. We spoke to one retailer who wanted to purchase Collectif’s entire stock if he had the budget.
The show was a reminder that if you get your styles right, at a price point that represents good value, then sales will follow – particularly in a niche sector like goth, punk and vintage.
It was also good to catch up with a few key clients and ensure that their i.LEVEL stock control, wholesale and concessions systems were working optimally. Customer service is paramount to us, and having the opportunity to speak to our brands in person is one we don’t pass up.
If you’re looking to install a fashion software system to underpin your entire fashion operations, please get in touch at or call 01234 761 757. We cover stock control, wholesale, concessions, and a whole suite of additional modules such as mobile order taking, warehouse scanning, EPOS, and much more besides, including over 40 integrations with third party retail hosts and logistics companies.