London Fashion Week AW19/20 Review

London has just wrapped up one of the biggest weeks of the year in the fashion calendar – London Fashion Week. The bi-annual trade show takes over the capital for five days, and buyers, designers, journalists, manufacturers and photographers flock to fashion shows that brands have been sewing and sweating into for months.

According to Vogue, London collections for the past few seasons have swung between joyfully creative to the overtly commercial – this season, however, they seemed to find a sweet spot between the two.

As the UK’s leading provider of fashion operations software, we thought we’d tease out a few highlights from the week that might be of interest to our fashion brand clients:

  • For AW19/20 bows were big, head dresses even bigger, and Molly Goddard proved once again why she is one of Britain’s most talented and celebrated designers.
  • Victoria Beckham’s show at the Tate Modern was a high point: confident, polished and elegant. As Vogue commented, she’s changing tack with an online, direct-to-consumer approach. Saturday’s show marked the launch of her YouTube channel to include beauty tutorials, styling videos and a look into her business life – it’s a canny move yet whilst lifestyle video channels can generate £thousands, people often underestimate the demands. We’ll see how she gets on.
  • Burberry, the perennial star of London Fashion Week, explored “England as a country of contrasts”. The collection was divided into expensive-looking streetwear and club-worthy party dresses and sophisticated, tonal tailoring and eveningwear. Burberry knows that today’s luxury consumers are more diverse than ever before.

To show at London Fashion Week is what many designers dream about but many fashion brands fail within the first year of trade due to bad planning, poor cash flow and management of stock. With an industry that is often working two years in advance, it’s easy to lose sight of last season’s stock – but how do you invest in next season when you are sitting on unwanted product? Most brands typically discount and this affects profit.

i.LEVEL’s fashion operations software can help with stock control across multi channels – it makes merchandising and stock management straightforward, allowing for vastly improved management control and stock oversight.

If you would like to receive a live demo of our fashion operations software we’d be pleased to meet up and demo it in person. Simply contact us on 01234 761 757 or email to arrange.

 

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