Pure London SS19 Preview

Pure London starts in just five days and i.LEVEL will be there throughout the duration of the show (22nd-24th July).

If you would like to know more about our clothing stock software, concessions integrations, warehouse barcode scanners, as well as our latest ASOS module (which lets you trade with ASOS smartly and efficiently), then we’d be delighted to meet you over a coffee – we’ll also be able to demo our solutions at the show.

It seems an age ago when we visited Pure London AW18/19 in February. We found the show to be vibrant and steady, with decent footfall being translated into written orders.  We also noticed that whilst the show was for ‘AW18/19’, there were lots of summer styles, t-shirts and similar garments on display. Fast fashion and just-in-time ordering is clearly having an impact on the traditional selling seasons.

One of the big talking points at the last Pure was the high levels of customer returns in fashion, the biggest of any ecomm sector. One of the best solutions we came across was adding stretch fabric to garments and making them ever-so-slightly over-sized. One brand we listened to at the show found this strategy to work well, significantly reducing their number of returns. You can read our full review of Pure AW18/19 here.

For this forthcoming show we will be meeting many of our client brands such as Religion, Smart & Joy, Adini, Luca Vanucci, Glamorous and many others. Having been at Pure since it started all those (many) years ago, the show has become a favourite of ours as we meet friends, colleagues and some faces we might not have seen for years. In short, there is a spirit of camaraderie that we, well…just love!

We will also be showcasing our new ASOS stock control module. Launched last month, our ASOS module lets fashion brands trade across ASOS with full stock control and logistics capabilities, cutting many hours of manual work.

It also allows brands to follow progress on all ASOS customer orders; create bespoke ASOS packing lists; create bespoke ASOS box end labels; split bulk ASOS orders by importing information received from ASOS; And populate bespoke data fields for all ASOS Purchase Orders, Styles and MDA (delivery advice) references.

Overall, this latest module makes it straightforward for fashion brands to sell to ASOS whilst also keeping robust oversight of stock levels, distribution and supply chain logistics.

If you can’t make the show and would like to know more about our clothing stock software and our range of fashion software solutions, just call us on 01234 761 757 or email .

Otherwise, see you at Pure London!


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