Pure London SS18 Preview

You have to be fit to attend Pure! At the end of February’s Pure AW17 our phone app informed us that we’d walked 45 kilometres across the show’s three days. With over 700 companies exhibiting at the next Pure, we can’t see that distance shortening any time soon. So we’re getting into shape. Wimbledon strawberries, yes, but no cream.

Whilst we love Pure and have attended it since its very start in the mid-Nineties, recent shows have come in for criticism. But not the last one. It was packed and, talking to the show’s organisers, we were told that Sunday 12th Feb was Pure’s busiest day of all time.  More than a few brands told us that they had written quite a large number of orders on that single Sunday alone.

So we’re gearing up for Pure London SS18 with high hopes and expectations.

It comes at a time when more and more brands are looking at production in or near to the UK in order to cut delivery times and minimise the risk on forward stock. There is a discernible revival in UK clothing and textile manufacturing with Vince Cable weighing in to add, “Reshoring is real and growing.” In fact production of UK fashion and textiles is now worth over £9bn.

All we hope is that the British fashion industry really shouts about its success and starts championing its home of origin. There’s almost a reluctance at Pure for brands to fly the British flag, something we find odd, especially as foreign buyers really admire the brand values inherent in British fashion.

We’ll be attending Pure to visit clients like Lindy Bop who are using our fashion software for their online and High Street concessions with Debenhams. It also allows us time to research the current issues affecting the fashion industry – something that is vital for us as we bid to maintain our position as the UK’s market leading fashion solution over the coming years.

If you’d like to meet us at Pure London SS18 and receive a live demo, we’d be more than happy to meet up. Indeed, even if you’d just like a quick five minute chat, we are available for the entire duration of the show. You can contact us on 01234 761 757 or email .

We look forward to seeing you at the show!




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