Pure London SS18 Review

After a long….oh so long……soak in the bath following three days treading the boards at Pure, we’ve only now just got round to writing our show review. So what did we think? Well, here goes:

> Footfall was down. With February’s show witnessing Pure’s busiest day ever, we had high hopes that this summer’s SS18 show would be rocking. We were wrong. It was on the quiet side.

The fact that schools broke up for the summer holidays on Friday has clearly had a big impact. People have quickly gone away on holiday, as seen with UK airports having their busiest weekend ever – 8,800 flights on Friday alone!

> Some stands were very busy. Whilst some stands were quiet, we couldn’t fail to notice that some were buzzing. Clearly there are some styles and trends that are piquing buyers’ interests, and nowhere was this more true than at Compañía Fantastica, the Spanish brand that announced its presence at Pure in full technicolor. The brand are represented in the UK by TCA Showroom and the stand was packed. You can get a feel for Compañía Fantastica’s collections here – they are bang on trend for SS18.

> The need to allow multi-brand exhibition stands. One of the little gripes we heard was that the large fashion agents and distributors were not allowed to have their own stands with multiple brands. Each separate brand needed its own exhibition stand. We can understand the commercial imperative behind this but can’t help asking whether it’s an own goal – agents are either forced to shell out for multi-stands or decamp to the Hilton across the road. You can guess the rest….

> We had a good show. We’ve attended Pure since it started in the 90’s and it was once again great to catch up with friends, colleagues and clients. As the UK’s leading vendor of off-the-shelf stock control, wholesale and concessions software for the fashion industry, it was wonderful to catch up with so many clients like Religion, Love Brands, Lindy Bop, Bibi Bijoux and many others. It was pleasing to see them do so well.

> A big thank you to the organisers. We’re always treated exceptionally well at Pure and the organisers look after us brilliantly. You know who you are! #thanks.

If you missed us at Pure but would like to receive a live demo, we’d be more than happy to meet up. Simply contact us on 01234 761 757 or email . Otherwise we’ll see you at Pure in February 12th-14th 2018!




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