Selling on Amazon? Here are a few #hacks

i.LEVEL has an Amazon fashion integration which allows our brand clients to trade directly with the Amazon platform. We’re also integrated with Shopify and BigCommerce which allows more entry-points for our client brands to trade with Amazon.

Make no mistake, whilst Amazon has its critics especially in terms of being able to offer multiple product choice (a wide range of colours, sizes and styles etc), it is an important platform. It currently has well over 310 million active users and according to the BBC it captured roughly 50% of all e-commerce Xmas season sales. In short, for fashion brands it’s a platform that can’t be ignored.

With that in mind, we’ve compiled four #hacks that fashion brands can exploit to boost their Amazon presence and drive more sales.

  1. Reviews

Reviews are a source of controversy on Amazon and, according to a recent BuzzFeed report, “a vast web of Amazon review fraud lives online.” But obtain honest, clear, and trustworthy reviews and your fashion brand can only benefit.

Hack #1: There are many ways retailers can encourage more reviews, but one of our favourites is to incentivise users who leave a review by giving them a money-off voucher code for use when they next shop. That works, and it works well.

  1. The rise of no-name brands

Amazon marketplace sellers account for over half of the retail giant’s unit sales. Many of those sellers are companies, primarily from China, that are manufacturing products under their own brands. Often these products are of lower quality.

Hack #2: Emphasise your brand’s quality and highlight product attributes that directly and indirectly imply ‘quality’. Quality on Amazon is a key point of difference.

  1. Counterfeits

Amazon’s marketplace has been criticised for being a hotbed of counterfeit activity. To counteract this, it has created a Brand Registry to help protect brands but, according to a recent Guardian investigation, Amazon “is still rife with potentially dangerous counterfeits and other knockoff goods”, including used items that are being sold to customers as new.

Hack #3: Retailers should once again highlight the quality of their offerings. They should also consider promoting the fact that they are the sole authorized sellers for specific brands.

  1. The growing popularity of experiential retail

Amazon is all about efficiency and whilst this convenience is hard to beat, it’s not the only kind of experience that consumers are seeking. In fact, when people go out shopping now, they are looking for much more than simply clothes on rails. Look at what Macy’s is doing in the States.

Hack #4: Bring life into your retail stores (incl. pop ups) by making them more of a lifestyle destination. Whilst Apple Stores and Nike Town have shown the way, it’s not hard for even the smallest retail outlets to do something different, even if it’s just by offering high quality coffee or juice. An ‘experience’ is something that Amazon can’t offer, but you can.

In conclusion, it’s not too difficult to exploit Amazon’s weaknesses and boost your own fashion brand in the process. It’s about thinking outside the box, emphasising quality and getting a slew of great reviews alongside your clothing and accessories.

If you’re a fashion brand and are looking to trade in Amazon, drop us a line at or call us on 01234 761 757. We’d be happy to tell you about our Amazon fashion integration as well as our integrations with Shopify and BigCommerce – there are many ways to trade with Amazon!

 

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