Voodoo Vixen returns to Debenhams using i.LEVEL

We’re pleased to welcome back Voodoo Vixen, the unique fashion label focusing on retro, pin-up and rockabilly womenswear. The brand is using our software for its retail concessions in Debenhams, both online and in High Street retail.

Voodoo Vixen is no stranger to concessions or i.LEVEL. Under the guidance of leading concessions retailer, Hallett Retail, the brand went into concessions in Debenhams in 2015 and 2016. Now it’s back, with its retro themed designs a welcome addition to the UK High Street fashion scene.

Regular readers will know that i.LEVEL is the only software used by Hallett Retail to manage its concessions brands. We integrate with both the retail store host (in this case Debenhams), and the brands themselves, allowing a seamless exchange of sales data between both parties. This lets a brand know what’s selling, what needs re-stocking, and where it’s all happening. We call it ‘smart merchandising’ and it allows a brand to optimise its sales performance.

It’s a process we’ve replicated across numerous multi-channels, with over 40 integrations across High Street retail groups, ecommerce platforms and logistics specialists making our software a complete 360-degree fashion software solution. That’s why over 130 fashion brands use i.LEVEL to manage their brand’s stock control, wholesale or concessions operations – often all three at the same time.

If you are interested to know more about i.LEVEL, please contact us on 01234 761 757 or email . We’d be happy to meet in person either in London or elsewhere – indeed we have clients across the UK. We also attend the major UK trade shows such as Pure London, MODA, London Edge, etc.

All that remains is to wish Voodoo Vixen the very best with its retail concessions in Debenhams. The brand has longevity, not least because its womenswear styles are based on designs that have withstood over 65 years of High Street appeal. Moreover, the designs complement existing feminine curves, ensuring that the styles look great on women of all shapes and sizes.

The brand is also truly international in scope, with in-house designers based in both LA and London, further widening its appeal as it covers retro trends from across the world. You can view its website here as well as its Facebook page for a deeper understanding of the brand.

We’d like to welcome Voodoo Vixen back to i.LEVEL. We’ve missed you!

 

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