Following on from our piece about Amazon last week, we wanted to flag another global platform about to up the ante and take the retail world by the scruff of the neck – Instagram. Yes, the social media app owned by Facebook has just recently launched its Instagram Checkout feature, where customers can now browse, shop and purchase products without leaving the platform.
Online purchasing isn’t a new thing for Instagram – the temptation of branded adverts hosted by retailers have been enticing customers for years to keep clicking through to a brand’s website. However, now customers will complete the transaction via the technology giant, and not be directly transferred.
Again, similar to Amazon, this means a safe and reliable process, where the customer can create a trustworthy relationship with Instagram, and leave very little room for an abandoned shopping cart. The new checkout feature is only available in the US but we’re pretty confident it will be rolled out worldwide very soon.
Instagram’s evolving strategy is a far cry from the early days when it was simply an online tool to share photos with family and friends. Today, our feeds are flooded daily with inspiration for our wardrobes, workouts, homes and holidays from brands. When it first launched, Instagram captured our hearts and heads, and now they are inviting us to spend our money with them too.
And that’s not the only change on the horizon for Instagram. Vogue has recently reported that brands for the first time will be able to boost sponsored posts – initially this could only be done through a third party influencer – so the opportunity for branded marketing will surely increase. In short, Instagram is aiming to make the online shopping experience more accessible, easier and smoother.
It may take some time before UK fashion brands can start selling via Instagram Checkout but we’ll be keeping an eye on developments.
In the meantime, check out i.LEVEL’s suite of software solutions that empower fashion brands to sell across multi-sales channels. Whether it’s wholesale, concessions, B2B Webstore and much more besides, i.LEVEL has a range of Apps that can assist you to harness your brand’s true potential. Contact us on 01234 761 757 or simply email . We’ll look forward to hearing from you.