i.LEVEL’s eBay fashion integration is one of our lesser known add-ons. It’s quick to enable, and ensures that all transactions made through eBay can be managed and tracked through i.LEVEL’s stock control system.
It comes at a time when eBay has been performing well. The platform has just raised its Q2 earnings outlook on better-than-expected results during the COVID-19 pandemic. “All major verticals are accelerating significantly compared to previous quarters, including fashion”, eBay said in a statement.
Some fashion brands think that eBay is an auction site for second-hand goods. Yes, it is. But what many brands don’t know is that 80% of eBay purchases are of brand-new products.
As well as its main auction platform, eBay has more than 80 fashion labels in its Brand Outlet category in the UK, where brands sell directly through a ‘shop’ to consumers at a discount of their choosing. Many fashion brands are also attracted to the platform as it gives them the chance to move past-season stock.
Speaking to Drapers during the pandemic, Rob Hattrell, vice-president of eBay UK, said, “eBay has 27 million UK shoppers – more than half of the adult shopping population, and more than one per household”. It’s a big marketplace.
As Draper’s concludes, “eBay is a digital heavyweight that wants to nurture small businesses instead of taking them on at their own game – from refusing to rival its sellers to giving the high street a helping hand. It is quite content to be known for its bargain buys.”
If you would like your fashion brand to have a more potent presence on eBay, then i.LEVEL’s eBay fashion integration can help you achieve that!