The Fashion Awards 2019 – our take

Talent, innovation and creativity formed the mantra of the British Fashion Council’s (BFC) annual fundraising Fashion Awards held at the Royal Albert Hall last week. However, the awards now seem be less about who was there and who wore what, and more about political movements that fashion houses are embracing and embedding into their brands’ DNA.

That’s all well and good for established multinational fashion brands, but what about young, upcoming and/or mid tier fashion brands that make up the lion’s share of the fashion industry? What can they take away from the event?

Perhaps the most powerful words were spoken by Bottega Venata’s Creative Director Daniel Lee in his winner’s acceptance speech, as he picked up four gongs: “You cannot fake talent”…..”you also need hard work”…..and “dedication”.

He is right – all our 140 partner brands that use i.LEVEL’s fashion software solutions have been built on talent, hard work and dedication. We’ve run fashion brands ourselves and we know what it takes both to develop and sustain a brand over the long term, as well as knowing precisely what a fashion brand needs in its software solutions. That’s why we created i.LEVEL.

If you’re an aspiring fashion brand, looking to develop and sustain itself over the long term you’re going to need fashion software to underpin your stock control, operations, sales, and more. This is where we come in – we have a suite of cutting edge software solutions that have been tailored specifically for the fashion industry. Call us on 01234 761757 or email for a live one-to-one demo either in person or using screen share.

Lee’s motivational speech aside, what else stood out for us at the Fashion Awards 2019?

We could only applaud when Chanel announced they will be launching a MA scholarship set up in the memory of Karl Lagerfeld. Available at Central St Martins to support the discovery and nurturing of emerging British talent, the new scheme is a wonderful opportunity for aspiring fashion designers. A timely and fitting gesture.

Naomi Campbell, Rhianna and Adut Akech all scooped awards for their contribution to fashion over the past 12 months, and all paid homage to their ethnic heritage. Notably, it was Akech who received most plaudits as she spoke freely about her refugee roots and observed that fashion still needs more diversity – “change is happening, but there is still a long way to go.” All the winners and attendees can be viewed here

 

 

 

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