Pure London Preview SS20

Just as we seem to return from one trade show, it’s time for another, but this one is our favourite – it’s PURE! There for the duration (21st-23rd July), we are always pleasantly surprised by the number of clients, friends and colleagues that attend each year. This season will be no different and we always welcome the opportunity to meet and speak over coffee…

We’ll be on hand to discuss our portfolio of fashion solutions, ranging from stock control management, wholesale, concessions and how our software integrates with over 40 platforms, retailers and logistics firms. We can also walk you through the upgrades to our services which we rolled out in spring should you have any questions or queries in this area.

So, what can we expect from this year’s PURE? From our last visit back in February we noted that independent brands were thriving, and a vital cog in the wheel of the British high street. We also heard about retailers looking for innovative ways to entice customers back into bricks and mortar stores, as they step up their efforts to become ‘experiential destinations’. With the developments of AI and augmented reality seeping into the fashion industry, there could be some very interesting things springing up at this summer’s PURE.

The seminar program has also improved considerably over the past few seasons, with more focus around building a successful fashion brand. For SS20 we are looking forward to hearing from Patrick Grant about his rise to become one of the UK’s leading entrepreneurs and designers (Sunday, 3.20pm). There are also several master classes on marketing, forecasting trends and as always the catwalk shows.

With 700 international and inspirational brands exhibiting, it’s going to be a cracking few days.

Not going to be at this season’s PURE? We would still love to offer you a live demo of how i.LEVEL’s fashion solutions can improve the management and operations of your brand. Contact us now on or call us on 01234 761 757. We look forward to hearing from you.


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