SS20 – London Fashion Week review

London Fashion Week, where do we start? It would be easy to talk about the side issues such as Extinction Rebellion’s fake blood sit-in or the general air of uncertainty surrounding the fashion industry. But as veterans of the fashion industry over many decades, we know that uncertainty comes and goes, yet fashion endures.

With this in mind, we’d prefer to focus on a couple of key trends and themes that our user brands might want to know….so here goes:

Burberry – this show was eagerly anticipated with new creative director, Central St Martins luminary Riccardo Tissic, firmly in the spotlight. Oozing Italian glamour for this British heritage brand with a stripped back colour palette of camels and greys, the androgynous unfussy silver suit was a highlight. And as the Independent declared, “not a Nova Check in sight”!

Big and bold dresses – Drapers called it ‘Big Dress Energy,’ we call it the future’s take on power dressing as floor length floral gowns with ruffles in all kind of rainbow colours swept down the catwalks. Our favourites were from Richard Quinn and Christopher Kane to name a few.

Colours for spring? Neutrals reigned – especially among the workwear. However, pops of lilac, lemon and lime intrigued us, particularly Emilia Wickstead’s collection of showstopping and spectacular gowns influenced by this year’s remake of Little Women.

Of note: Victoria Beckham – known for her sharp silhouettes and classic separates, VB’s latest line introduced a 70’s theme. She delivered ruffled bib shirts, high neck dresses and knitted twinsets all delicately accessorised with a corsage – is floral decoration making a comeback? LFW hinted at this. Oh, Victoria also launched her beauty range during LFW too – does she ever slow down?

It was also good to see some of the famous faces showing up at LFW, including a true icon of the show, Naomi Campbell – but it’s also the buyers that the design houses depend on showing up – often London Fashion Week is their most successful and strongest sales channel.

As for i.LEVEL, we have over 130 fashion brands using our platform to power their brand ahead across multi-sales channels. If you need a dedicated software to underpin your fashion label, and are tired of wrestling with Excel spread sheets, then our solutions covering stock control, wholesale, ecommerce, EPOS, scanning and much more, could be the answer. Call us on 01234 761 757 or email  for a demo.

 

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