It’s a testing time for UK fashion brands. High street retail, as seen by stories suggesting that 85,000 retail jobs have been lost in the last year alone, is under tremendous pressure. But amidst the headwinds and negative headlines, tremendous opportunities await for those fashion brands ready to grasp them.
And the US market is foremost among them. Is this the time for UK brands to launch stateside and flourish across the pond? It’s a trend we are already seeing:
Primark – no one can argue the effect ‘Primania’ has had on the UK fashion industry. Spotting a gap in the market, where Old Navy and Walmart failed to keep up, Primark jumped stateside and have prospered. They now operate over 8 stores in the USA, and are expanding fast. Sales have been so strong their plan now is to tap suppliers from countries in central America, such as Guatemala, Costa Rica and Mexico.
Boden – one of the biggest success stories to come out of UK fashion, the company has been expanding successfully into the US, ensuring in the process that it adapts a distinctly American tone and language to appeal to US consumers – “Easy as pie”.
Sweaty Betty – zoning in on the Californian leisurewear market, Sweaty Betty identified key differences between the UK and US consumer. It now has 38 shops in the US alone.
BooHoo – opened its first office in the States in 2015 and hasn’t looked back.
But expanding into the US is not just the privilege of large brands and retailers. It’s also available to smaller and mid tier UK fashion brands, both wholesale and direct to consumer (DTC). Indeed, a number of our fashion brand users are already seeing success across the pond.
How can we help? In two ways: we’ve just launched a new fashion distribution portal that enables UK fashion brands to trade seamlessly with the US. We have also announced our integration with global order fulfilment company Bergen Logistics for brands who want a stronger, deeper relationship using a single US fulfillment house.